No, the new players of Horizons are able to display Joe Biden campaign signs around their digital island homes. The signs are available as of September 1. They include the Biden-Kamala Harris logo, “Joe” Pride logo, Team Joe logo, and aviators image.
Animal Crossing is a dynamic, diverse, and powerful platform which brings communities together from across the world. It is an exciting new occasion for our campaign to engage and connect Biden-Harris supporters when they build and decorate their islands. Christian Tom, Director of Digital Partnerships at the Biden campaign said in an email to Digital Trends that now marks the start of fall in the game and the leaves start to change color, they are introducing a staple for the season: Team Joe yard signs.
The players are able to get the signs by using QR codes and at the Biden online campaign store. Christian Tom said that the yard sign assets are 32 x 32 pixels, so part of the appeal and authenticity comes from the fact that they are low-res. They are intentionally staying true and native to the Animal Crossing platform and to fans of the game. The Biden campaign is creating a big push with the campaign on social media platforms. Also, it is working with certain player influencers to display the signs.
Aside from that, Christian Tom also said that they enter the final campaign stretch toward November. This is one way we are finding the new creative and innovative methods to meet the voters where they are and bring our supporters together. This is only the start of how we plan to engage the players ahead of November as we are already looking forward to rolling out more digital swag, a voter education tool, and organizing efforts on the Animal Crossing as well as other platforms.
As we know that Animal Crossing is one of the most famous games out right now for Nintendo, especially during the quarantine. It has steadily been at the top of gaming sales charts, and it has sold more than 22 million copies. In the past, the players have already made Black Lives Matter signs and clothing with phrases like “BLM” and “No justice, no peace.” Also, they have already held virtual protests in the game, even though only eight players are able to be on an island at once. The organizers set up a queue with a special code for access.
We get information that in May, U.S. Rep. Alexandria Ocasio-Cortez took the invitations on Twitter to visit some of her followers’ islands. She tweeted that she wants to visit random people’s islands and also leave a doodle or note on their bulletin board.
Apparently, the game’s appeal comes in part from cute, catchphrase-spouting animals dressed in a variety of fashions as well as from the relentlessly cheerful illusion which there is nothing going on, no crisis, no reason to rush, and no news at all.